Hub
love
Seeing
red--the eHarmony story
Jonathan
Schwab
Online
dating is strange, but not new. But online relationship analysis?
Online service eHarmony launched
new service earlier this month, called eHarmony Marriage. The Web
site, www.eharmony.com describes
the service as an “interactive, online program designed to
help couples experience greater understanding, appreciation, and
connectedness.” Couples can take a questionnaire to get five
key insights into their marriage.
East Bostonian
Artina Young and her boyfriend, Sam Anstead, recently took the personality
tests online out of curiosity to see if eHarmony thought they were
compatible. The site offers a free personality profile and compatibility
report.
Young, a media
arts masters’ student at Emerson
College in Boston, said the test took her about 20 minutes but
“seemed really long”. She said the test was fun and
funny, and thought the questions were relevant.
“I didn’t
think whether I was a liberal or conservative had anything to do
with my soul mate,” she said.
While taking
the test, Young tried to answer questions without thinking about
what qualities her boyfriend has, but what she would be looking
for if she were single again. The section that asked for details
about her level of sexual activity made her feel funny.
“I wouldn’t
want someone that I would potentially date to know that information,”
she said.
“[The
test] asked me to describe myself. They had adjectives like beautiful
and sexy on there. Who in their right mind would call themselves
ugly or unappealing?”
Anstead, who
is getting his masters degree in Maryland, could not be reached
for comment.
Young was surprised
to be told by personality profile on a web site that she is “somewhat
aggressive.”
“Aggressive
wouldn’t be one of the first adjectives I’d pick to
describe myself.”
eHarmony boasts
a very successful marriage rate – more marriages per match
than any other online dating service – however they target
an exclusively heterosexual market. eHarmony Public Relations Manager
Joe Zink didn’t think being exclusively hetero is what makes
them different.
“What
separates us from the rest is we were the first to come up with
matching,” Zink said.
Zink stressed
that eHarmony, based in Pasadena, California, has blossomed, leading
to tens of thousands of marriages since the site started in 2000.
The site was established by Dr. Neil Clark Warren, who has counseled
couples for 35 years.
How many counselors
make it their business to tell women like Artina Young that they
are aggressive?
And what qualifications
do they have? Apparently, the company is too busy with Valentine’s
Day to answer these questions, but if you want to know more, there
are several payment options you can try. Zink recommends the year-long
subscription, for about $250, but IF you ARE looking to save money
to find your true match? Then sign up for Friendster or Match.com,
where you can post a profile for free.
Photo courtesy of Artina Young.
Jonathan Schwab can be reached at jschwab@theoysteronline.com
02/22/2006 | Permalink
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