Resume

 

Recent Experience

Content strategy analyst, Gannett (2017-present)

  • Help Gannett newsrooms across Wisconsin make coverage, strategy and staffing decisions based on the best available analytics and audience data.

Digital operations editor, Milwaukee Journal Sentinel (2016 – 2017)

  • Oversaw the presentation, production and packaging of content across all digital platforms.
  • Measured and grew audience engagement using traditional and real-time analytics.
  • Made sure all content was optimized for search engines and social media.
  • Acted as a liaison with other departments, our corporate parent and third-party vendors.
  • Helped answer reader feedback regarding digital content and platforms.

Digital product manager, Journal Media Group (2015 – 2016)

  • Managed the maintenance and development of mobile and desktop websites for all JMG properties.
  • Helped develop and maintain digital publishing tools for all JMG newsrooms.
  • Helped manage relationships with third-party content and publishing vendors.
  • Helped manage the transition of JMG newsrooms and websites into Gannett’s publishing systems post-acquisition.

Digital editor, Milwaukee Journal Sentinel (2011 – 2015)

  • Established and maintained digital style and best practices.
  • Worked with our technology department to develop and maintain publishing tools.
  • Led moderation efforts on JSOnline’s commenting platform and helped manage our social efforts.
  • Coordinated digital training in the newsroom.
  • Coordinated digital production schedules.
  • Assisted in daily production tasks and covered open shifts as needed.

Web producer, Milwaukee Journal Sentinel (2007 – 2011) and Boston.com (2005-2007)

  • Created, formatted and optimized content for our websites, including articles, galleries, videos, polls, forums, section fronts and multimedia packages.

Other Experience

Instructor for Marquette University, teaching digital publishing to journalism students. (2010-2012)

Freelance contributor to the Boston Globe, Boston Business Journal and others. (2005-2006)

Editorial assistant for Media Ethics magazine. (2005-2006)

Education

M.A., Journalism, Emerson College (2006)
Focus on digital journalism

B.A., English, University of Wisconsin-Madison (1999)
Focus on creative writing

Skills and Interests

Focused on strategy and analytics, user experience, making content platform-agnostic, optimizing content for search engines and social media, training journalists on digital best practices

Proficient in HTML with occasional detours into Javascript and CSS; translating between tech, business and editorial departments; bending content management systems to my will (results may vary)

Programs/systems I’ve worked in: Adobe Analytics and Report Builder, Acrobat, Audacity, Audition, Brightcove, CCI/NewsGate, Chartbeat, Clickability, Conductor Searchlight, Crowdtangle, Filezilla, Fogbugz, Google Analytics and Data Studio, Jira, Merlin, Parsely, Photoshop, Saxotech, WordPress